Meet Jenna, Founder & Creator of X-Fender Brand

Meet Jenna Tikkanen, the visionary Founder and Creator behind the X-Fender brand. At 36, Jenna has already carved out a remarkable career as both a designer and entrepreneur, bringing together creativity and business savvy to build innovative solutions. Before embarking on her journey with X-Fender, Jenna served as the Chief Marketing Officer at Woodio Oy, where her expertise in branding and strategy played a pivotal role in the company’s success.

Jenna lives in Vantaa with her vibrant family, which includes her two kids and their energetic Shiba Inu dog. While her professional life is filled with focus and innovation, her personal life reflects a more colorful and dynamic side. She’s a passionate gardener, finding joy in nurturing life and creating beauty in her backyard. But when the sun sets, Jenna’s other side shines—she’s a talented commercial dancer, and her love for movement fuels her creativity in surprising ways.

Known for her boundless optimism and can-do spirit, Jenna is the kind of person who sees the glass not just as half full but brimming with potential. Her energy is infectious, her creativity boundless, and her determination unmatched. She’s the person who inspires those around her to dream bigger and believe in their own ability to achieve the impossible.

Jenna’s unique duality adds a fascinating dimension to her personality. By day, she’s a focused professional leading the X-Fender brand with precision and innovation. But by night—or, more accurately, whenever the opportunity arises—she transforms into her wilder alter ego, captivating friends and strangers alike with her love of karaoke. It’s not just a pastime for Jenna; it’s a passion, and her enthusiasm behind the microphone often leaves everyone cheering for more.

Whether she’s designing game-changing products, growing her own garden, dancing to the beat of her favorite tunes, or belting out karaoke classics, Jenna Tikkanen approaches everything she does with heart, soul, and an unstoppable drive. She’s a dreamer who turns visions into reality, and her journey with X-Fender is just another example of how she’s reshaping the world with creativity and courage.