The Story

The birth of the X-Fender began with an unexpected source of inspiration: a long-overdue summer holiday. After seven intense years as an entrepreneur, I finally allowed myself the luxury of a proper break. With time to unwind, my mind began to wander. It was during one of those serene moments that a curious question popped into my head: What would a fender look like if it could be folded away for easy storage?

At first, it was just a playful thought, a mental exercise to amuse myself. But as the days passed, the idea lingered, refusing to fade. I found myself captivated by the challenge it posed. Eventually, I couldn’t resist the urge to bring it to life. I decided to create a prototype, just to see if the concept could work.

What began as a simple experiment quickly turned into an obsession. The prototype became the spark that ignited a full-fledged design process. Through countless iterations, problem-solving sessions, and moments of inspiration, the concept evolved into the X-Fender you see today—a fender designed not only for functionality but also for convenience, with the ability to fold away when not in use.

That single question, born from a rare moment of leisure, reshaped my journey as an entrepreneur and gave life to a product I’m proud to share with the world. The X-Fender stands as proof that sometimes, the best ideas come when you least expect them.

-Petro Lahtinen, Executive Chairman & Founder